So what do you do when you don’t have money and you don’t have the luxury of buying your media? Well there are a number of free marketing activities that you can engage in and every one of them really doesn’t cost anything more than your time.
1. Visit your local college campus! Now most police recruiters will go to college career fairs, but have you ever taken the time to walk the campus and visit with students, especially within universities who have criminal justice curriculums? You will be surprised how reception staff, students and faculty will be if you ask to speak to their classes or even just socialize before or after class.
2. Make friends with the local media! Take the time to chat with your local media station and ask them if they would be willing to broadcast a story on your recruiting efforts and need for applications. It is free and will give you some really great exposure, regardless as to whether it is a video or written story.
3. Steal from the police! Have you ever targeted other police agencies in your area? Take the time to visit other police departments and get to know their officers. Recruit like a college NFL coach, find the best and bring them to your department!
4. Work the military angle! Take the time to visit the military installations or even small reserve units. What a great way to bring some very qualified applicants to your department, not to mention this is a great way to establish a rapport with the military leaders in your city or community.
Recruiting without money is not as hard as you may think, but it just takes time to work out some of the minor details. Remember, money really doesn’t grow on trees but especially on the tree of the government sector.
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