Keep up the marketing....

As most of you who are full time recruiters know by now the amount of applications you are receiving continues to rise due to the current economic status. I myself am more than happy with the vast amount of well body men and women who continue to desire a job with my department. However as with everything that goes up must come down, so will the current flow of applications and with that the need for marketing and recruiting.

If your department is like most around the Untied States and worldwide, once the application pool increases to an acceptable rate, the upper command decide that there is not much of a need in the area of recruiting, specifically in the area of money. Funding for marketing is usually the first to be cut, with manpower being second. I can not urge you enough to educate your upper command staff on the need for consistent marketing. Even when the economy is so low that everyone seems to be applying for a job in the field of law enforcement, having the name recognition and branding for your agency is imperative for when the market grows to the point whereby we are once again haunted by a lack of interested bodies.

Remember the golden rule..."He who has the gold, rules!" Follow this same advice in police recruitment and marketing!