So have you ever thought about the difference between recruiting and advertising? Is there a difference? Well, I’m here to tell you there “is” a difference. By using appropriate advertising, even if it is not for recruiting, you can still increase city and nationwide exposure for hiring.
For example, a couple years ago my agency launched a citywide campaign on our newly formed crime/tip line. This endeavor was headed mainly up by one of the department’s Assistant Chiefs of Police. The campaign was a tremendous success which brought the department tons of positive publicity along with allowing us to solve a large number of crimes. How did this help with recruiting? By the mass marketing campaign launched for the tip line, an increased awareness and perceived need for personnel was also gained in the eyes of the public. In several instances, citizens would call the tip line to request information on how to apply for the department. Therefore with the appropriate advertising applications will rise.
Sunday, October 4, 2009
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