Research is one of the most crucial elements of a good recruiter. If your agency is like mine, you have set standards that a person must possess to even qualify to apply. For example, my agency requires a minimum of 60 college “semester” hours. Therefore if I want to recruit people that fit this particular demographic I need to do some research and find out exactly where would be the best place within my city, state or surrounding states to recruit.
Last year, I decided to recruit heavily in Kentucky. Louisville, being the largest city, I believed would have the largest educational workforce within the state. To my surprise, my research showed that the majority of educationally driven members of society between the ages of 21-31 resided in Lexington, Kentucky (home of the University of Kentucky). Thereby making this the target of my major recruiting for the 2007-2008 recruiting year.
Did this work? My college educated applicants did increase 10% with 8% of those applications coming from the Lexington region.
So remember, research, research, research! Don’t be lazy when recruiting. Be effective, be efficient, and do your research.
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