Viral Marketing....

In the book Guerrilla Publicity by Jay Conrad Levinson, Rick Frishman and Jill Lublin, they discuss the concept of "viral marketing". Viral marketing is when information is passed from person-to-person, like a virus, so that it eventually consumes the city, state or nation. To effectively market your agency, you want to form a viral marketing strategy.

Viral marketing is just one of many ways to promote your agency but if done correctly it will dramatically increase your police department's applications.