Text messaging...if you are not doing it well you should be. Now text messaging is more popular on the west coast but it is rapidly making it's way east. Now, if you have a teenager with a cell phone then you know everything you ever wanted to know about text messaging. However, in regard to recruitment there is more than meets the eye...or text.
For starters, the best thing about text messaging is that you can track where people are receiving your text message. This gives you and idea if you marketing campaign are working. The next greatest thing is with most companies you can change your text message as often as you like.
Now the message I would suggest sending out be something about how to apply, who to call or email and the current slogan. Nothing to large or to fancy, just the basic information.
The hardest part about doing text messaging is that it is only as good as you market it. The text information should be on everything you can find within your department. Remember this is the only way people will know how to use it.
Good luck and good texting!
Wednesday, May 27, 2009
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